Every SEO knows: Buying backlinks violates Google’s guidelines (TOS). Many successful SEO professionals and webmasters do it anyway, but don’t talk about it. You pay for links, directly or indirectly. The reason is simple: buying backlinks works, even in 2020. Especially in the competitive niches there is often no way around it.
What are backlinks and what do we need them for?
To say briefly: backlinks are an essential part of OffPage optimization. Backlinks are on external websites and link to your content from there.
A backlink is basically a recommendation for your website. If your website is linked from a page with a high authority (domain authority), such as a newspaper, this can affect your position in the SERPs.
Now the good news first: Some of these links happen naturally. This means that the webmaster of a page “voluntarily” links your content without you asking for it.
The bad news: Only a very small part of the backlinks are created this way. For most, you have to do something – in some cases, even pay for a webmaster to link your content. Many bloggers prefer to forego your high-quality content if they are not paid for the publication … Sounds hard, doesn’t it? Unfortunately, this is actually the case.
For this reason, buying backlinks is still a common practice in link building today and there are no alternatives in really competitive niches. No, on-page optimization and content are not enough to compensate for a weak link profile.
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