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Using web 2.0 and guest posts for better ranking What kind of a sites do we want linking to us? Authority sites. That’s my main criteria when I’m looking for link opportunities. There are thousands of blogs out there that have been created specifically to sell  guest posts  to unsuspecting SEO’s & they’re total crap. They have boring content, generic WordPress themes & abysmal back link profiles. These  sites will not help boost your rankings  & are a total waste of your money. The main factor I look for when I’m guest  posting is whether or not the blog  is a real site. Do they have a real audience who are actively engaged in the site? This means I’m looking for comments and Social signals – Is their audience commenting & sharing the content on that blog? Authority blogs have a real audience for a reason, because they have enough real links & social signals to rank for a lot of phrases. This means Google already trusts them an...